Chief Marketing Officer of Global Marketing
Beats Electronics LLC
As Chief Marketing Officer of Beats Electronics LLC, Johnson is responsible for leading all brand marketing, advertising and communications global efforts around the world. He applies his extensive marketing expertise across brand development, advertising, retail execution, entertainment and sports marketing, influencer youth outreach, social media, and digital execution.
Johnson joined Beats in 2010 and has developed the loudest ad campaigns to date for including The Game Before the Game featuring Neymar da Sliva, Jr, Bastian Schweinsteiger, Serena Williams, Lebron James, and many more stars in this World Cup 2014 Ad, Hear What You Want, Show Your Color Solo Campaign, 2012 Summer Olympics, Powerbeats starring LeBron James and The Pills featuring Chris Rock and Eminem.
He has strategically and successfully made Beats the headphone of choice to the best athletes, musicians and entertainers. He has a unique way to market to all major sports & athletes from Football to Cricket.
The business has grown from $180 million to a $3 billion dollar global icon and category leader. Beats is the number 1 premium headphone in North America, the UK, France, Germany, Switzerland, South Korea and Singapore.
Previously, Johnson created and led innovative marketing programs for international brands including Nike, Coca-Cola and Campbell Soup. As an advertising lead at Nike, Johnson produced some of Nike’s most memorable TV commercials including “Rise,” starring LeBron James, and “All Together Now,” featuring Kobe Bryant.
Johnson also built the Nike+ sports music platform, establishing Nike’s first revenue-generating relationship with record labels. Johnson and his team created an industry-first sports music program with Universal Music, Interscope, Sony, Capitol Records, Def Jam and more than 25 independent labels. This collaboration sold over 5 Million tracks to Nike consumers and deepened the connection between music and sports.
Johnson is originally from Brooklyn, New York. He received a BS from Georgia State University and an MBA from Goizueta Business School at Emory University.